My research showed that the number one luxury brand for unhappy retirees was BMW.
But why do UROBs drive BMWs? I’ve had a lot of time to ponder this. I’ll tell you what I think: there’s something about the performance-oriented, fine-cutting, hard-driving, expensive-to-repair flashiness of a BMW that leads to unhappiness in retirement.
1. You Might Be a UROB If You Drive a BMW