Fundrise vs. DiversyFund: Comparing 2 Real Estate Investments


Today’s guest post comes from Fred Leamnson from the Money Mix website. I met Fred briefly at FinCon, and we’ve communicated several times since then. His well-written posts have landed on The Sunday Best several times now.

Fred is an advocate for those dealing with opioid addiction, the effects of which have greatly impacted his family. He devotes an entire section of his website to overcoming adversity. I respect his willingness to share his son’s story and to bring light to a taboo subject.

This post highlights a couple of crowdfunded real estate funds available to everyone, not just the accredited investor. Both require a minimum of $500.

I have personally invested with both DiversyFund and Fundrise, the two that will be compared and contrasted today. Also, I have an affiliate relationship with both companies. If you choose to work with them, this site may receive a referral fee, and you’d be supporting our charitable mission.



Comparing and Contrasting Fundrise and DiversyFund


This post was written in partnership with DiversyFund

If you’re a reader of personal finance blogs, you know that real estate investing is a hot topic—bloggers plug and review companies like FundriseRealty Mogul, and PeerStreet.  A relatively new but highly competitive fund in this space is DiversyFund. The team at DiversyFund asked the team at The Money Mix to take a look at their fund. We’re glad we did.

What follows is a review of our findings and what we think makes DiversyFund unique in the marketplace. At the end of the post, we think you’ll agree that if you’re considering investing passively in real estate, you should give DiversyFund a look.

With that brief introduction, let’s dive in and take a closer look.


Publicly Traded REITs


The most common and readily available way to invest in real estate is via real estate investment trusts or REITs (pronounced Reets). REITs purchase various types of real estate (residential, commercial, multi-family, etc.) Many REITs offer a diversity of these types of real estate in their funds.

Most REITs are publicly traded securities offered on stock exchanges via ETFs or mutual funds. The firms offering these REITs must register them with the Securities Exchange Commission (SEC). They are subject to SEC rules and regulations regarding the formation, purchase, and sale of securities.

The firms that offer them are investment firms. Registration for investment companies offering products is different than those of private investment funds. I’ll explain that shortly.


Private Equity


In the past, private equity real estate funds have only been available to the wealthy. Individuals must be accredited investors to get into the typical fund. Accredited investors are those with at least $200,000 in income ($300,000 joint) or a $1,000,00 net worth (exclusive of residence). That cuts off the vast majority of the investing public. Only the 1% get into the game. That’s been the biggest complaint and downside of private equity funds.

The other knock-on for these funds is the high fees. In the beginning, they had what’s called the two and twenty fee structure. That meant investors paid a management fee of 2%. If the fund made profits, management took 20% of the profit. Most people feel those fees are expensive. Competition and public pressure have brought down these fees. They are still among the highest in the industry.

Private equity funds are pooled investment funds, not investment companies. As such, they don’t have to register as investment companies with the SEC. They get what’s called an exempt status under the SEC Private Advisor Rule.  In many ways, this is an advantage to the fund and its investors. Complying with the investment company rules is costly and time-consuming. Reporting requirements, in particular, are eased under the Private Advisor Rule.

Some cringe at what they view as the lack of accountability for private advisors. Simultaneously, the larger investors have been pouring billions of dollars into these funds since they started.


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Crowdfunded Real Estate Funds


In recent years, crowdfunding has made its way to real estate investing. Crowdfunded REITs are most often offered in private funds, meaning they are not publicly traded. These newer funds register with the SEC as exempt funds, usually under the SEC’s Regulation Crowdfunding. Crowdfunding in real estate, like with individual or small business crowdfunding, allows smaller investors into an investment space that hasn’t been available to them in the past.

Both FundRise and DiversyFund are crowdfunded real estate funds. Crowdfunding provides investors with smaller amounts of money to invest in things commonly only available to the wealthy. It’s been a disruptive force in the investment and small business communities. It offers a method of fundraising that can bypass big banks with high rates and fees. In the end, the winners are we consumers. In crowdfunded real estate, non-accredited investors can play in the same playground as the big boys.

With that background, let me tell you about DiversyFund.


crowded buildings, but not necessarily crowdfunded

DiversyFund Fee Structure


What makes DiversyFund unique is its platform structure. Platform means the arrangement under which the fund raises money, purchases the assets, distributed profits, etc… Many private equity funds hire outside firms to do everything from researching and buying properties to raising money from investors. Every outside entity used for these things has a cost to it. The more outside resources a firm uses, the higher the costs.

DiversyFund is a vertically integrated platform. They do everything in-house. Their team looks for the properties and analyzes them for value, cash-flow, and growth. They buy properties that need upgrades. They handle upgrades as well. Once purchased, they manage the properties themselves. Investors don’t pay brokerage or middle-man fees.

Their website says they are the only real estate fund with no platform fees. I haven’t personally found another one making that claim. Though management and platform fees have dropped, most REITs still have fees. Fees add up and can reduce investor returns. Keeping them low is one of the keys to success.

DiversyFund has that covered.


Fundrise Fee Structure


Fundrise lists its platform fees (Fundrise eDirect) at 1% as follows:

Investment advisor fee – 0.15%
Asset management fee – 0.85%

Additional acquisition fees range from 0% – 2%.

Even at 3%, the Fundrise fees are far below the traditional private equity fund fees opened to accredited investors. Though fees have been reduced from the two and twenty, fees of 1% of assets and 15% of profits are common. Many of these firms can get very creative with their fees.

Crowdfunded platforms like Fundrise and DiversyFund, and others are far more transparent with their fees. As you can see, they are much lower than most accreditor investment funds on the market.


Fund Investments


Like with publicly-traded REITs, private equity funds can invest in many different types of real estate. Some funds concentrate on commercial properties like small strip shopping centers. Others may focus on residential real estate from single-family homes to multi-unit family housing (apartments). Others invest in downtown commercial office space.

Before investing in anything, investors should always know what you’re getting. That’s especially important in real estate. Property location, the type of property, the lease structures, and many other things help determine the return investors receive.

Below I’ll outline the investments Fundrise and DiversyFund make.

DiversyFund investments


At DiversyFund, they keep things simple. The team believes (and historical returns confirm) that the safest and best performing commercial real estate investments are value-add multi-family units. According to Wikipedia, multi-family units are  “multiple separate housing units for residential inhabitants within one building or several buildings within one complex.[1] Units can be next to each other (side-by-side units), or stacked on top of each other (top and bottom units).”

Let’s break this down and see why this matters to investors.

Apartments, townhouses, and the like are more affordable housing than single-family homes in most areas. When the team at DiversyFund researches properties, they look for two important things.

First, the area has to be in an economically growing market. Second, the properties they purchase must be cash-flowing. In other words, they have to be already making money for the owners.

The third part of the decision is where the value-add strategy comes into play. They buy properties that need some improvement. I don’t mean foreclosures or rebuilds. Maybe the units need to be modernized. Perhaps they need some exterior cosmetic enhancements. These improvements allow the fund to increase rents, increasing cash flow, and increasing the potential for higher growth in the value of the properties.

The fund’s goal is simple – sell the properties at a highly appreciated price over what they paid for the property and any improvements made — having this as the only focus allows them to focus on the properties that meet these criteria.

They are not trying to be all things to all people. Investors in their fund should be looking for long-term capital appreciation.


Fundrise investments


The Fundrise platform offers three core plans as follows:

Supplemental income

The goal of the supplemental income fund, as the name suggests, is to produce income. The fund pays out quarterly dividends and invests in income-producing properties. The primary fund investments are in debt real estate assets (real estate loans).



The balanced fund’s goal is to offer a blend of both income and growth. To do that, they invest in both debt and equity real estate assets.


Long term growth

Dividends and income are not a goal of the long-term growth portfolio. Managers are looking for properties to appreciate during the holding period. They don’t invest in debt assets. They only buy hard assets.

Here is a detailed comparison of the three strategies showing the mix of debt vs. equity and each’s expected returns.


What About Liquidity?


Any investments in stocks are real estate should be for the long-term. You should not invest if you need your money in the next year or two. Unlike publicly-traded REITs, Fundrise and DiversyFund are private funds. Money invested in them is not liquid. In other words, if you want to get money out before properties get sold, or the fund closes, there are restrictions.


DiversyFund Liquidity

Because of their investments’ long-term nature, DiversyFund does not offer liquidity to investors before they sell their properties. High-income and high net-worth investors build wealth by owning and selling properties at a profit. That’s the DiversyFund strategy.

An investor who wants an income from their investments should not invest in DiverfyFund. That is not the goal. Investors in this fund need to understand the value of long-term growth on your investments.

Some investors may look at this as a disadvantage; I do not. The folks at DiversyFund know who they are and what they want from their real estate. They are not trying to be all things to all people. I like that, too. They know who they are and stay true to their strategy.


Fundrise Liquidity

Fundrise investments state that their investment time frame for offerings is five years. They offer no guarantee that they will liquidate in the five years. Investors receive quarterly dividends. Invested capital and capital gains come with the sale of properties.

Investors can take dividends and capital gains in cash or reinvest them.

SEE ALSO: Everything You Need to Know about REIT Investing


Investment Risks


Like any investment, crowdfunded real estate has risks. No fund offers guarantee investors will get the results of the past or the expected returns going forward. Nor is there a guarantee investors won’t lose money. There are economic risks in real estate investing. In a slowing economy and bad job market, tenants may not be able to pay their rent. The value of the properties may not appreciate as expected.

Every investor should take into consideration the risks of this or any other investment they make. A general investment principle is this – the higher the expected return of the investment, the higher its expected risk. In other words, risk and return are related.

Accredited investors tend to have higher amounts of money invested in real estate. Why? They can afford to take more risk.

Smaller investors should carefully consider how much they put into real estate, whether publicly-traded REITs or private equity funds like Fundrise and DiversyFund.


Final thoughts


There are many ways to invest in real estate. I hope you have a better understanding of how to do that after this discussion. Private equity investing has been the domain of the wealthy for far too long. Crowdfunded real estate funds open the door to investment previously unavailable to smaller investors.

If you’ve always wanted to get into real estate but felt it was out of your league, Fundrise, DiversyFund and other crowdfunded real estate funds like RealtyMogul open the door of opportunity for you to do just that.

Diversification is important when investing, whether in stocks, bonds, or real estate. Keep that in mind when considering real estate funds. They may be an excellent addition to your current investment strategy. With $500 minimum investments for either Fundrise or DiversyFund, you can start small and see how it goes for you. Both funds offer ways to add additional money.

My recommendation is to stick with the real estate growth strategy offered by DiversyFund. You’ll be getting a diversified portfolio of well-managed, multi-family properties expected to sell at a price higher than the money invested in the properties and improvements on them.

The team has vast experience in this space. The team doesn’t take profits until investors. They manage every aspect of the process from start to finish. There are no platform fees. There are no gimmicks. It’s just good, sound real estate investing.

If you’re thinking about adding money to this asset class, you should take a look at DiversyFund.


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This post was written in partnership with DiversyFund offers and The Money Mix Influencer Network.


What has your experience been with crowdfunded real estate? Have you invested with funds like these that are available to everyone, not just accredited investors?

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7 thoughts on “Fundrise vs. DiversyFund: Comparing 2 Real Estate Investments”

  1. You also point out, in small print, that you wrote this story in “partnership with the DiversifyFund.” Does that mean they helped you with the content?

    Please don’t take this personally but in my opinion the WCI network is now too focussed on sponsor content.

    I recall a comment from William Bernstein in the four pillars of investing when he talks about not getting news from the financial news networks…. Financial news reporters had to find topics to please their advertisers because talking about the fundamentals or a buy and hold strategy does not sell ads. I am sad that it appears the WCI network is following suit as an engine to generate sponsor revenue. It is not a surprise to me that you and Jim et al have evolved to this model.

    I understand that you see this site as a monetized business and you are very transparent with your reporting of the income it generates. This is the first time that I recall when I have felt you have been advertising a sponsor in the guise of an article or post. I moved from WCI to you when Jim did the same think. I will again be moving on as some of your guest posters seem to have stayed true to a forum to discuss topics important to me that are not as directed at driving sponsor dollars.

    Peace and love to you and your family. I hope this business venture serves you well but I would at least suggest I could be the “canary in the coal mine” in so far that you depend on readers like me to drive your business and I am moving on.

    • This is valuable feedback, and I appreciate you taking the time to share it with me.

      To answer your first question, Fred Leamnson, the author of the post, has indeed been in contact with DiversyFund. He interviewed the CEO in a separate article.

      Like Jim and WCI, I do my best to disclose conflicts of interest whenever they exist, and some posts are more heavily monetized than others, but all are free to read. As you may know, I am donating half of my online profits, and without affiliate relationships and advertisements, there would be nothing to donate and little incentive for me to put as much time as I do into creating content, building these relationships, and helping others find the site.

      Some pretty amazing things have resulted from this charitable mission. We’ll be paying the annual salary of a full-time physician at the surgery center in Honduras where my family and I have volunteered. And that’s just the beginning.

      My suggestion, for what it’s worth, is not to abandon WCI, me, or anyone who publishes an occasional article that you don’t like. Instead, do what I do. Follow a bunch of blogs on Feedly and browse the headlines. If something strikes your fancy, read it. If not, keep scrolling. That way, you don’t miss out on the 90% that you may get value from because you were upset by a small percentage of the posts on a particular site.


        • I’m aware of the fees they paid, which was directly addressed by the author of this post in an interview with the CEO.

          Let’s get this out of the way early. You had a legal proceeding at a previous company in which you agreed to a small settlement. Tell us about that.

          It is perfectly normal to go through audits. It’s just part of doing business. It’s unrealistic to expect a firm won’t get audited. All companies are required to go through examinations. Due to lack of government funding, they are not as often or publicized as they should be. In this case, the agency gave us a small $3,000 infraction. Remember, I started this company in 2003 and had no previous fines, issues, etc. which is pretty impressive.

          It looks worse than it is. I should be getting a pat on the back as to how I ran the previous company. This particular business managed over $17,500,000 in investment dollars by the end of 2015. The audit found no fraud, commingling of funds, or misappropriations of funds at all. They cited a lack of proper procedures, which was due to not having one sentence in a 3-page document.

          After the audit, I went the extra mile and brought in an external compliance team. We worked with our CPA firm to analyze our accounts to make sure everything was reconciled and reported correctly.

          Let’s get to the point. We correctly filed all the paperwork with the regulatory agencies and all investor dollars plus interest got paid — end of the story. ”

          I don’t think that’s much of an indictment. I’ve certainly seen worse!


  2. Subscribe to get more great content like this, an awesome spreadsheet, and more!
  3. Thank you for all the info.
    On one hand you fully disclose that you have an affiliate relationship with DiversifyFund so kudos on the disclosure.

    One thing I’d like to point out though, is that Fundrise might have the edge on liquidity. They offer all of your money back within the first 90 days. After that, they let you redeem your shares before 5 years, at a discount depending on how long you have held them. Not sure if this was missed by accident but I feel like it’s an important piece of information for a fair comparison.

  4. Will any interest/capital gains/payouts/rent/return of capital need to be filed under other states/countries other than my home state of Texas?

  5. Can you go into more detail on that tax implications of these. Mainly looking for tax advantages and being able to depreciate, cost-segregation and offset passive income.


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