healthcare
With the rapid surge of healthcare brands, patient choice has expanded. This expansion of choice forces medical businesses to enter the competition ring and start brawling for acquisitions, price-cutting, and the patient’s short attention span.
Trust is a big driver for all of our decisions. But when it comes to healthcare, it is particularly so. The closing techniques that worked well on small purchases backfired with customers considering bigger items. Meaning, as the decision size increases, the sale becomes more and more about trust.
How can we reach patients and send our trust-inducing messages in a way that goes through intact—crystal clear and potent? The answer is straightforward: we need to change our communication approach in a way that’s consistent, digestible, and inspiring.
Studies have shown that a 5% increase in loyalty can mean a 95% increase in profit over a customer’s lifetime, and only a 2% increase in loyalty is equivalent to a 10% cost reduction. Factors like this are at the core of the most successful and loved brands. Brands that empower their stakeholders and, in doing so, guarantee their success trajectory.
Letting go of the rigid, spread-sheet-driven processes will provide a refreshing start for the whole business and catapult the brand to the next level—a level where efficiency and innovation are predictable rather than accidental.