4 Easy Steps to Kickstart Your Healthcare Branding Strategy

As a physician or healthcare provider, you are, no doubt, focused on clinical knowledge, patient care, and all that goes into providing the best outcomes for your patients.

[{"selector":"#anim-90c2d3a0-832c-4be9-bb97-59dd860ddfd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b9f5e7e-4b13-40a1-ba9c-5f54ca1376a6","keyframes":{"transform":["translate3d(-125.09091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read More

While you focus on the healthcare, is anyone focusing on your practice’s healthcare branding? What do you want to be known best for?

[{"selector":"#anim-73e84df7-a8b2-47fe-8dda-244b3abcd4c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0086924f-d23d-4956-b9b5-f640d3a479f4","keyframes":{"transform":["translate3d(-124.72727%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read More

How do best convey that message? And how can you build trust that will lead patients to you and your practice naturally?

[{"selector":"#anim-27ecee04-ef16-44b7-9869-60cd4cbc8457","keyframes":{"opacity":[0,1]},"delay":0,"duration":2400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a159ea52-3b4a-4ce6-bfd8-4917e3e53bd5","keyframes":{"transform":["translate3d(0px, -99.4978%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read More

4 Easy Steps to Kickstart Your Healthcare Branding Strategy

Trust is a big driver for all of our decisions. But when it comes to healthcare, it is particularly so.

[{"selector":"#anim-89362eaf-3bd4-4f51-be42-ead238739550","keyframes":{"transform":["translate3d(106.61157%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1211918a-9374-4170-ade3-2772b09fd7eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edfa7523-d18d-4791-9971-026ac9a7d993","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read More

How can we reach patients and send our trust-inducing messages in a way that goes through intact—crystal clear and potent?

[{"selector":"#anim-fdbf6989-8f7d-433c-8384-7e89bd52d500","keyframes":{"transform":["translate3d(104.68319%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bbe693e-94ff-4f49-acde-6ea1feaff763","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b4cf317-e0e8-4b9c-a295-c9bb6b6af12d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read More

The answer is straightforward: we need to change our communication approach in a way that’s consistent, digestible, and inspiring.

[{"selector":"#anim-22b06471-6f52-481c-9475-f4f7e8f54490","keyframes":{"transform":["translate3d(106.61157%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a912f573-48f8-4271-a109-8308fb5b5d48","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a874f06-f519-4aff-a8f9-046496af8f25","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read More

Instead of solely focusing on profit, we need to add Patient Satisfactory States (PSS) to our business equation.

[{"selector":"#anim-566568c8-de95-404b-acf5-4a36b92e3c56","keyframes":{"transform":["translate3d(105.23416%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9aa71c9d-f2e4-46ac-bae7-cb08cdaf1780","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37d61f27-d9ae-48dc-ba09-531ba6a4c9c2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read More

PSS is a set of key factors that aim at tracking metrics related to the level of attachment the patient has towards the brand. Metrics including but not limited to: 1. Patient Satisfaction 2. Patient Delight

[{"selector":"#anim-7525fc6e-0356-4f3a-811d-57a83d83d1ae","keyframes":{"transform":["translate3d(106.88705%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c27241c2-a770-4ef6-a27d-78f2725a9df8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1dfaeb1-a80f-49c5-add9-82618a17c5ce","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read More

SWIPE UP NOW TO READ MORE

[{"selector":"#anim-ff091ae6-32fb-4b8d-823c-fb3fdd189610","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c7aff73-759d-4702-a614-f90f3b5bc5af","keyframes":{"transform":["translate3d(-116.50794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read More

4 Easy Steps to Kickstart Your Healthcare Branding Strategy

As a physician or healthcare provider, you are, no doubt, focused on clinical knowledge, patient care, and all that goes into providing the best outcomes for your patients.

While you focus on the healthcare, is anyone focusing on your practice’s healthcare branding? What do you want to be known best for?

How do best convey that message? And how can you build trust that will lead patients to you and your practice naturally?

4 Easy Steps to Kickstart Your Healthcare Branding Strategy

Trust is a big driver for all of our decisions. But when it comes to healthcare, it is particularly so.

1) Trust Creation

How can we reach patients and send our trust-inducing messages in a way that goes through intact—crystal clear and potent?

2) Establishing Communication Frameworks

The answer is straightforward: we need to change our communication approach in a way that’s consistent, digestible, and inspiring.

Instead of solely focusing on profit, we need to add Patient Satisfactory States (PSS) to our business equation.

3) Measuring Your Brand’s Success

PSS is a set of key factors that aim at tracking metrics related to the level of attachment the patient has towards the brand. Metrics including but not limited to: 1. Patient Satisfaction 2. Patient Delight

SWIPE UP NOW TO READ MORE

MORE STORIES