Amazon Prime Day 2025: What’s Worth Buying and What to Skip, According to These Top 5 Deal Guides

The summer onslaught of deals is here. Prime Day 2025 kicked off at 12:01 a.m. PST on July 8 and runs through July 11. That’s four days of retail revelry, lightning-fast price drops, and a whole lot of temptation, but not every so-called bargain is worth your money.

Some products are at historic lows, while others are sheer hype.

We’ve researched the top deal guides, so you don’t have to deal-comb the web with 20 open tabs.

We’ve researched deal guides from:

• CNET 
• The New York Post 
• The Strategist (New York Magazine)
• The Wirecutter
• Tom’s Guide

Here’s what to grab — and what to leave behind — according to industry experts and bargain round-ups.

The Prime Day Smart Buys

Apple Products

Apple discounts are rare, but we’ve found a few deals worth caring about.

• The Apple Watch Series 10 is $300 (down from $400): Sleek and sensor-rich, it’s perfect for anyone upgrading from an older model.
• The 13-inch MacBook Air M4 (2025): The laptop is going for $849, a 15% discount from the usual $999 price tag.
• A 4-pack of Apple AirTags: Going for $68 (normally $99), this is a nice price if you’re stocking up.
• Apple AirPods Pro 2 (USB-C) – $160 (was $249): Features Apple’s H2 chip for twice the noise cancellation, plus a USB-C case and personalized spatial audio for immersive sound.
• Apple 11″ iPad (Wi-Fi, 128GB) – $299 (was $349): The 2025 model has a larger screen, faster A16 chip, better cameras, and double the storage of the previous version.

The 2025 MacBook Air 13” is an especially good deal. It’s fast, lean, and AI-ready with Retina display and long battery life. That kind of Apple discount doesn’t happen often.

Vetted by: The New York Post, The Wirecutter, Tom’s Guide, CNET

Kindles

Kindle deals aren’t common, but Amazon’s dropping prices up to 42% off for Prime Day, including bundles packed with extras. Whether you’re shopping for a kid, a casual reader, or someone who wants to scribble in the margins, there’s probably a deal worth grabbing.

• Kindle Kids 16GB – $95 (was $130): Comes with an ad-free display, ‘ocean explorer’ cover, and faster page turning.
• Kindle Paperwhite Essentials Bundle – $155 (was $217): Includes a fabric cover and power adapter.
• Kindle Colorsoft Signature Edition Bundle (32GB) – $212 (was $363): Includes a plant-based leather cover and wireless charging dock.
• Kindle Scribe Essentials Bundle (64GB) – $310 (was $530): Bigger storage, bundled with basic accessories.
• Kindle Scribe Premium Bundle (64GB, Jade) – $345 (was $550): Includes Premium Pen, leather folio, and 9W charger. This workhorse version is made for power users.

Vetted by: Tom’s Guide

LG 65-inch C4 Series OLED

TV deals usually aren’t that great for Prime Day, but the LG 65-inch C4 Series OLED is only $1,197 now for a stunning $1,300 discount. This model is CNET’s Editor’s Choice for best overall TV value in 2025.

The display delivers deep contrast, crisp OLED visuals, and features like Dolby Vision, Dolby Atmos, and LG’s Alpha 9 AI chip that fine-tunes picture quality on the fly. Built-in Alexa makes voice control effortless, and gamers will appreciate its smooth, responsive performance.

Vetted by: CNET

Cold-Weather Clothes

Yes, it’s July. But that’s exactly why winter coats like the Orolay Thickened Down Jacket are marked down. Scoop up one now before prices spike in fall. It’s warm, duck-down filled, and doesn’t make you look like a marshmallow.

Vetted by: The New York Post

Braun Series 9 Pro Shaver

This $380 device has been dubbed the Cadillac of electric razors, known for a close, fast shave with zero irritation.

For Prime Day, you can snag the Braun Series 9 Pro Shaver for just $256, for a savings of $124.

Vetted by: The Strategist

Shark FlexStyle Air-Drying System

Think Dyson Airwrap, the $600 miracle, hot-air hair styler, but for cheaper. Shark’s version is just as clever. Like its Dyson counterpart, Shark’s FlexStyle styles, curls, and dries without frying your hair.

Usually $350, right now the system is $250, making it a reasonable time to splurge.

If you’re a frugal-living devotee, this Shark gadget is a great investment. With salon blowouts commonly costing $40 – $100, the air-drying system pays for itself after a handful of uses.

Vetted by: The Strategist

Korean Skincare

Prime Day is when K-beauty brands clear inventory. Medicube’s Deep Vita C Capsule Cream is under $20 and packs a vitamin-rich punch with sea buckthorn and niacinamide. Stock up now if you want brighter skin without burning your wallet.

Vetted by: The New York Post

Crest 3D Whitestrips Kit Professional Effects

These best-selling strips work fast and are usually around $46 a set. But for Prime Day, Amazon’s dropping the price to $30 so now may be a good time to stock up.

Vetted by: The Strategist

Earbuds and Headphones

If you’re in the market for earbuds, this is the category to pounce on. There are great deals across a range of brands, and at every price point.

Deals to check out include:

• The Sony LinkBuds Fit ($130, down from $200) is Wirecutter’s go-to for balanced sound, comfortable wear, and great call clarity.
• EarFun Air Pro 4 ($54, normally $80) offers shockingly good noise cancellation for the price. Use code EAIRPRO4 to unlock the deal.
• Beats Powerbeats Pro 2 ($200, down from $250) let you stay locked in while working out, and can even monitor your heart rate.
• Sony ULT WEAR Headphones ($130, normally $200) are booming with Gen Z and popular in back-to-school carts everywhere thanks to their deep bass and campus-friendly design.
• Beats Studio Buds are $110 (normally $150) and come packed with active noise cancelation, sweat resistance, and up to 24 hours of battery life with the pocket-size case.
• Bose QuietComfort Earbuds II are $229 (down from $279) and deliver top-tier noise cancellation without the bulk of over-ear cans. They’re sweat-resistant, last 6 hours per charge, and feature immersive head-tracking audio for a high-end listening experience.

Vetted by: The New York Post, The Wirecutter, Tom’s Guide

Patio Furniture

July is prime time to score outdoor sets before the season ends. You can score an Oasbira aluminum set at 39% off. Its four-piece conversation set, usually $800, is marked down to $490.

Vetted by: The New York Post

Matching Activewear Sets

Searches for coordinated workout sets are up 52% on shopping platforms. KevaMolly’s two-piece lounge set is cute, versatile, and 20% off. Think walks, pickleball, errands.

Vetted by: The New York Post

Cookware Bundles

The CAROTE 21-piece nonstick set is marked down to $79.99 for a 50% off steal. It comes with pans, lids, and utensils.

I might take the plunge here. The pieces look gorgeous — beautiful enough to make me long for open-shelf storage as Martha Stewart incarnate. If you’re weary from eating off of nicked Teflon, this might be a “buy it once and be done with it” investment set, but without shelling out several hundred dollars.

Vetted by: The New York Post, CNET

Coffee Makers and Blenders

Prime Day is stacked with deals for premium brewers and blenders.

• Vitamix 5200 Blender — $350 (normally $500): Pricey, but a great markdown. It’s the blender that pro chefs love, and the price tag rarely drops this low.
• Ninja Blast Portable Blender — $45 (was $70): Great for smoothies on the go. It blends up to 18 oz. and has a sip lid, so you can drink straight from the cup. Its portability is perfect for athletes, commuters, or anyone with a packed schedule.
• Breville Barista Touch Espresso Machine — $800 (was $1,000): One of Wirecutter’s top picks for beginners who want real espresso without fuss.
• OXO Brew 9-Cup Drip Coffee Maker — $184 with promo code: Priced at $229.95, you can buy it for $184 with the code OXOPSAUG20. A sleek and easy machine you can program to auto-brew your morning cup.
• Nespresso VertuoPlus — $110 (was $170): Single-button simplicity, though the pods are pricey.
• Ninja DualBrew Pro — $170 (was $230): Flexible gadget that works for both grounds and pods, includes a built-in frother, and has a separate hot water system for tea and more.
• Atlas Coffee Club Subscription: First delivery for $13 with code WCSUMMER25. The selection of global beans makes it a great gift (or treat for your own caffeine habit).

Vetted by: The Wirecutter, Tom’s Guide, CNET

Coway Airmega AP-1512HH Air Purifier

This Coway Airmega is the Wirecutter’s top pick for best air purifier. Right now, it’s on sale for $155, down $75 from its usual price of $230.

This 33% off savings for Prime Day is the lowest price we’ve seen.

It’s built for spaces up to 361 sq. ft. and uses a four-stage filtration system to remove 99.97% of airborne impurities. Its real-time air quality monitor, auto mode, and energy-saving mode make it a set-it-and-forget-it powerhouse.

Vetted by: The Wirecutter

Bath Linen

If you need to refresh your bathroom, Prime Day has great deals now on high-quality towels and bath linens that are thicker and fluffier than anything you’ll find at Target.

Stand-out picks:

• • American Soft Linen — 40% off: 100% Turkish cotton, plush 600 GSM feel, and OEKO-TEX certified. Just $40 for four large, spa-worthy towels.
  • Madison Park Splendor Tufted Bath Rug: This ultra-plush 100% cotton rug brings hotel-level comfort with a dense 3000 GSM tufted feel. Fully reversible and machine washable, right now it’s 22% off at $23.

• Elegant Comfort Towel Set — 24% off: Woven from 100% Turkish cotton with a braided jacquard texture, this hotel-quality set is on sale now for $33. It includes 2 bath towels, 2 hand towels, and 2 washcloths.

• Delara Organic 4-Pack Bath Towels — $10 off: Made with 100% GOTS- and OEKO-TEX-certified organic cotton, these plush 650 GSM towels are ultra-absorbent, quick-drying, and luxuriously soft. On sale now for $86.

• TEXTILOM Oversized Luxury Bath Sheet — 24% off: Marked down to $25, this jumbo 40-by-80-inch bath sheet is made from plush, absorbent Turkish cotton.

And if you’re a landlord using Airbnb, small touches like nice, extra-fluffy towels can make a big difference. Just count the linens after and bill for anything that sprouted legs and wandered off.

Vetted by: The Wirecutter

Narwal S20 Pro Mop-Vac

The Narwal S20 Pro makes daily clean-up surprisingly easy. This cordless gadget glides with ease and senses dirt levels to adjust power. Normally $500, it’s down to $340 for Prime members.

The Wirecutter gives this mop-vac high marks for savings, but mixed reviews for performance. Editors call it “perfect for mopping aficionados,” but caution this new model has unproven battery life, no vacuum-only mode, and suction that may be overpowering for some.

Still, for a $160 discount and an average 4.5-star rating on Amazon, it may be worth the plunge.

Vetted by: The Wirecutter

Dyson V8 Plus Cordless Vacuum

The Dyson V8 Plus cordless vacuum is down to $300, a $170 discount, its lowest price yet. It’s a longtime favorite for its strong suction, lightweight design, and ability to handle everything from pet hair to fine dust. If you’re overdue for an upgrade, this is the time to grab it.

Vetted by: CNET

Lightweight, Skin-Perfecting Makeup

L’Oréal’s hyaluronic acid–infused tinted serum is now $14.97. Great for glow-chasers who want natural coverage without cakiness.

Vetted by: The New York Post

Functional Footwear

Love them or hate them, Crocs are everywhere. People love the function, comfort, and even style. Classic styles are priced just under $35 and are built for water, air, and everything in between.

Vetted by: The New York Post

Tempur-Pedic Symphony Pillow ($70, was $119)

A Tempur-Pedic Symphony pillow is perfect for anyone who needs a better night’s sleep. The pillow has two sides and two support levels. Denser foam gives this pillow more structure and support than the Tempur-Pedic Tempur-Cloud pillow.

Usually $119, right now the luxury pillow is marked down to $70 on Amazon.

Vetted by: The Strategist

Mattress and Bedding

Luxury mattresses and bedding are seeing rare price drops. This includes deals for Wirecutter’s top hybrid mattress and for CNET’s all-time favorite mattress, the Helix Midnight Luxe.

Notable deals:

• • Leesa Sapira Hybrid Mattress: $1,100 (queen, usually $1,700) with code WIRECUTTER.
  • Brooklyn Bedding Aurora Luxe: $1,427 (queen, down from $1,900) with code WIRECUTTER37.
  • Brooklinen All-Season Down Comforter: $292 (was $399) with code WC27.
  • Brooklinen Percale Core Sheet Set: $169 (queen, down from $199) with code WC28.
  • Nectar Mattresses: Nectar is slashing prices by up to 50% on mattresses and up to 66% on bundles, with some deals at just $349.

• Helix Mattresses: 27% off sitewide with the code CNET27. That brings the popular Midnight Luxe down to $1,751 (regularly $2,399).

Note: You will see a higher sales price listed for most of the items until you enter the promo code.

If you’re a resident fighting for sleep, a high-quality mattress might be a necessary luxury.

Vetted by: The Wirecutter, CNET

Travel Gear (Suitcases, Backpacks)

Don’t waste your vacation time fighting with cumbersome baggage. If travel is on your radar, here are some serious luggage wins to save you money and streamline travel:

• • Monos Hybrid Trunk: Regularly $485, they’re on sale for $388 with the code SUMMER. Sleek, stylish, and built like a tank, the suitcase is as elegant as it is sturdy.
  • Osprey Farpoint 40: Snag one on Amazon for $138 (25% off the $185 list price). This bag is Wirecutter’s top pick for one-bag travel and long journeys on foot.

• Samsonite Freeform Hardside Expandable Luggage: Usually $489 but now just $240 on Amazon, this two-piece luggage set includes a lightweight carry-on and a roomy checked spinner, both with a tough shell and smooth-rolling double spinner wheels.

Vetted by: The Wirecutter, Tom’s Guide

Jackery Explorer 2000 v2 Portable Power Generator

With every power outage, my husband and I lament our lack of power generators. “Later,” we say. Amazon’s $1,399 price tag may be our cue to act.

This backup generator is a beast. It’s strong enough to power your fridge and other major appliances during a blackout. While $1,399 is a major investment, it may be worth it amid climate-driven weather extremes. And it’s also a $700 discount from its regular price tag of $2,099.

Other Jackery power generators are also on sale, with deals starting at $849.

Vetted by: The Strategist, CNET

Blink Home Security

If you’re headed out of town or have rental properties to keep tabs on, Amazon’s Prime Day deals on Blink home security systems are among the best that Tom’s Guide has seen.

• Blink Outdoor 4 – $45 (was $100): Wireless, 1080p video, and a two-year battery life.
• Outdoor 4 + Floodlight Camera – $60 (was $130): Wireless, battery-powered floodlight setup for dark areas.
• Whole Home Bundle – $90 (was $180): Includes Blink Outdoor 4, Blink Mini 2 indoor cam, Video Doorbell (2nd Gen), and Sync Module Core.

Blink’s lineup is ideal for landlords, DIYers, or anyone who wants plug-and-play protection without a subscription. If you’re building a system from scratch or gifting smart home gear, these bundles offer serious bang for your buck.

Vetted by: Tom’s Guide, CNET

What To Skip on Prime Day

Most Baby Gear

Don’t count on deep discounts in this category. While some car seats or strollers — like the Evenflo Gold Shyft ($489, down from $630) — might be marked down, everyday essentials like formula and diapers rarely get big cuts.

Vetted by: The New York Post

Most Smart TVs

TV deals hit harder on Black Friday and other shopping holidays. Prime Day focuses more on Amazon devices and smaller tech. You might find a decent Fire TV deal (like the 32″ HD Smart TV for $110) but don’t expect massive savings.

Vetted by: The New York Post

Indoor Furniture

Prime Day isn’t known for its sofa sales. Stick to faster-moving goods unless you stumble upon a truly standout deal. The WLIVE Lift-Top Coffee Table is well-reviewed and priced to move at a 37% discount of $59.99, but overall, this category underperforms during the event.

Vetted by: The New York Post

FAQs

How Long Is Prime Day This Year?

Prime Day is four full days this year, running from July 8 to July 11. It ends at 11:59 p.m. PT (technically July 12 at 3 a.m. for East Coasters).

Do I Need To Be a Prime Member?

Yes, you need to be a Prime member to access Prime Day deals. But you can start a 30-day free trial and cancel it afterward to take advantage of the sale.

What Are the Best Things to Buy?

Vacuums, beauty, Apple gear, cookware, back-to-school tech, and many household staples come with big discounts.

Is Prime Day Worth It?

Yes, the deals are compelling if you know what to look for. Don’t get distracted by fake markdowns or filler deals. Relying on trusted guides like CNET, Tom’s Guide, and The Wirecutter can help ensure you find true savings. That’s why we have referenced these three guides, along with The Strategist and The New York Post in our Prime Day deals.

When’s The Next Prime Sales Event?

Amazon will run another deal event, Prime Big Deal Days, in October. While Amazon has not published exact dates, some news sources speculate it will run October 14–15, 2025.

Disclaimer: Prices and promotions mentioned are subject to change. All information in this article was current as of its publication date. Nothing within this article should be construed as an invitation to overspend or deviate from your financially independent, retire early (FIRE) budget. Bargains referenced from third-party deal guides were cross-referenced against data on Amazon.com and other merchant sites for accuracy at the time of writing.

Stay smart, shop skeptical.