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EquityMultiple: An Interview With CEO Charles Clinton

I’ve personally invested in a handful of crowdfunded real estate deals. I wouldn’t want to recommend investments to my readers that I wouldn’t be open to investing in, myself.

One of those investments, which happens to be my first, was with EquityMultiple.

I like that they offer a variety of investment types (equity, debt, mezzanine debt), and as you’ll learn, perform extensive due diligence, passing on 90% of investments floated their way. I’m also a fan of their extensive Introduction to Commercial Real Estate Investing and other articles on their Resources tab.

CEO Charles Clinton was kind enough to answer a number of questions I had as an investor who does not know real estate inside and out. Last year, I was a guest in an interview by Soren Godbersen at EquityMultiple, and I’m pleased they were able to return the favor.


EquityMultiple: An Interview With CEO Charles Clinton


EquityMultiple is one of a number of crowdfunded real estate platforms. What sets EquityMultiple apart from the rest?


Correct – we saw the number of real estate crowdfunding platforms operating in the U.S. balloon to over 100 in the years following the JOBS Act. There’s been some consolidation and culling of the herd, and we’ve seen remaining platforms consolidate around a few models as far as what’s provided to the investor:


  • Syndication marketplaces, where the Sponsor (the firm originating the investment) is connected with a network of investors through software, but the platform isn’t providing much in the way of intermediate diligence or asset management
  • Single-Family loans, whereby the platform provides debt financing for single family fix-and-flips
  • ‘eREITs’, a fund of income-producing real estate that’s opaque or semi-opaque to the investor, similar to the private REITs that have been around for decades
  • Discrete Properties, In-House Diligence, allowing individual accredited investors to access distinct commercial properties, and providing some measure of underwriting and curation on the deals presented.  


We’re closest to the last model, with a platform that allows individual investors to access institutional-quality commercial real estate investments starting with as little as $5k. That said, we like to think that there are several other unique qualities to our platform and focus:


  • Full-cycle asset management: we report on the performance of closed investments frequently and transparently throughout the lifetime of each investment.
  • Customer service: we think of ourselves as a real estate investment firm first, tech firm second. We’re not looking to ‘automate away’ the human aspects of investing, and we realize that investing is very much about trust, even if it’s transacted online. As such, we strive to be as available as we can to all investors and prospective investors.
  • A range of risk/return profiles: while some platforms focus only on debt, or only on common equity, we present a curated set of senior debt, preferred equity, and equity investments, with a range of target return ranges and hold periods.
  • Institutional CRE focus: we’re focused on institutional commercial real estate projects: partnering with experienced real estate firms in multi-tenant properties, and across property types. We feel that this provides our investors better diversification options and downside protection.



I understand EquityMultiple is backed by Mission Capital, a real estate company with more than 15 years of experience. Can you tell us a little more about Mission Capital and your relationship with them?


Absolutely, and this is related to the institutional focus I just spoke of. You can think about our partnership with Mission as another differentiator with respect to other real estate investing platforms.

Mission Capital – who provided our seed funding and with whom we still share an office – has provided CRE financing and other capital markets solutions to institutional real estate firms since before the last major economic downturn began. So not only does this provide our Investment Committee excellent perspective when it comes to vetting deals, but Mission’s nationwide network of sponsors and lenders also strengthens our pipeline of potential investments.


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Approximately how many EquityMultiple investments have gone through the complete cycle with investors repaid? What sorts of returns have investors seen on realized deals?


As of June, 2020, we’ve closed on 96 investments across the country, and have had 22 go full cycle so far, and most have performed in-line with expectations. We built a Track Record utility that shows aggregate performance of the portfolio, which anyone can access upon creating an account (which is free).

The majority of those 22 realized investments are debt or preferred equity deals, meaning that our investors were entitled to a contractually established flat rate of return (and a target share of upside in the case of preferred equity investments). As such, our aggregate returns at this point reflect that low-to-mid-teens annualized return range that we offer through those types of investments.

We’re still early in the term of many of our equity investments; the range of possible returns for an equity investment is generally much larger. I would really encourage anyone who is curious to take a look at the Track Record tool; as our deal volume has ramped up over the past several years we will correspondingly expect to see an increased number of exits in the coming quarters, which will be incorporated into that reporting.


Crowdfunded real estate allows accredited investors to invest more passively in syndicated offerings. How much due diligence is done by EquityMultiple? What level of diligence do you expect from individual investors?


Great question. EquityMultiple has an in-house team that does extensive diligence on every potential investment – the firm that originated the deal, the market, and the particulars of the investment thesis and underlying pro forma assumptions. This means we spend weeks, if not months, evaluating and negotiating each potential investment, and ultimately we select fewer than 10% of the deals we see.

Hopefully, this gives investors some comfort, but we do feel it’s important that investors understand that all investments entail risk, including ours. Similarly, we recommend that investors take a close look at projected distribution schedules and risk factors for each investment, and consider whether it’s a good fit for their portfolio.

To this end, we do our best to structure information on each deal such that investors can understand the investment thesis at a high level and dig into particulars to whatever extent they need to in order to get comfortable.

We also encourage investors to freely ask questions – while we do our best to present investment details in a clear and succinct manner, we realize that clarification may be needed here and there, particularly for folks who are newer to commercial real estate investing.



How would you compare and contrast investing in crowdfunded real estate versus other passive real estate investments, like REITs or REIT index funds?


REITs are similar to real estate crowdfunding in that both vehicles allow individual investors to access commercial real estate at relatively low minimums, but there are some pretty substantial differences beyond that:


  • REITs are generally opaque – management decisions, and even the set of individual properties within the fund, are usually obscured from the investor. With a platform like EquityMultiple, on the other hand, investors can understand exactly what they’re investing in at the asset level, have a more tangible sense of where there money is going, and more closely align their real estate portfolio with risk tolerance and return objectives.
  • Because public REITs are traded, they tend to correlate heavily with the stock market. This means that there is inherently less downside protection than can be achieved with private real estate (the kinds of assets now available through real estate crowdfunding platforms). Similarly, public REITs have historically exhibited more volatility than private real estate.
  • Private REITs don’t have that issue, but have historically been characterized by extremely high management fees (often high single-digits or even above 10%, as compared to the 0.5%-1.5% annual fees on EquityMultiple investments).
  • The flip side of this: REITs are liquid, whereas investments made through EquityMultiple and other platforms are generally illiquid


For many investors, it may make sense to hold both REITs and private commercial real estate within their portfolio. As a Blackstone study from a few years ago noted, portfolios that allocate 20% or more to private-market alternative assets – like real estate crowdfunding – tend to outperform those that do not.


Real Estate has generally performed well since we emerged from the Great Recession. How would you expect crowdfunded real estate investments to perform in a cooling real estate market or the next recession?


The short answer is that no one knows for certain, and you shouldn’t trust anyone who purports to have a crystal ball.

It would be folly to assume the current bull market will last forever without any substantial correction. It would also be overly pessimistic to assume that real estate markets will be as devastated by the next downturn as they were during the last recession, and that opportunities for yield will dry up entirely.

There aren’t the same levels of extreme leverage and overbuilding in real estate markets that there was preceding the Great Recession, and we’re continuing to see opportunities for yield in alternative CRE asset classes (like data centers or self storage) and emerging secondary and tertiary markets where underlying demographic trends remain strong.

As always, diversification is key – some markets, property types, and real estate crowdfunding investments will be adversely impacted during the next downturn. Others less so, or not at all.

Certain alternative real estate asset classes – like self-storage, manufactured housing communities, and student housing – may prove to be countercyclical, and show strong returns during the next downturn. Likewise, some markets will fare better than others due to specific local demand drivers and net migration factors.

Again, no one can predict 100% the specific contours of the next downturn, and how specific local real estate markets will be impacted. But those investors who diversify across markets, property types and hold periods will be in better position to weather the storm, whenever and however it hits.

Platforms can do right by investors by offering a diversity and breadth of commercial real estate investments across the country. At EquityMultiple, we also seek to negotiate built-in investor protections, such as payment priority and interest reserves for payment of cash distributions.


What was your background prior to EquityMultiple, and what inspired you to co-found this company?


We started the company with a shared vision of making commercial real estate investing more accessible and transparent for individual investors. Private real estate transactions have historically provided great returns in aggregate and great downside protection alongside stocks and bonds, but have been largely inaccessible for individual investors up until very recently.

Our goal in starting the company was to harness technology and allow individuals all over the country to co-invest passively alongside experienced real estate firms, provide a layer of underwriting on investments, and provide a single-point-of-access platform for individual investors to create a diversified commercial real estate portfolio.

Incidentally, we’ve realized that the product is a natural fit for many doctors – smart, detail-oriented, super-busy professionals who don’t have the time to acquire and manage commercial property on their own and really benefit from streamlined access to private-market CRE investments.

My background is in real estate law. Prior to founding EquityMultiple in 2015, I worked for Simpson Thacher, a big law firm here in New York, on some very large, complex CRE transactions – including Blackstone’s $1.9 billion purchase of Motel 6 and Hilton’s real estate asset restructuring and refinancing in advance of its $2.5 billion IPO. My law background definitely helps me navigate the fine print of real estate transactions, structure deals, and sniff out risk.

I’d always wanted to pursue something more entrepreneurial, but the lightbulb really lit up when I received a Christmas bonus and, despite being immersed in lucrative commercial real estate in my day-to-day job, I really had no access to it as an individual investor.


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Where can potential investors see current offerings?


Due to SEC and FINRA regulations, we require all investors to answer some initial suitability questions – including self-certifying as an accredited investor – prior to entering our platform and reviewing current and past offerings.

We welcome anyone who is interested to create an account, go through a brief suitability questionnaire, and have a look at our current and past offerings, as well as the aforementioned Track Record page. Creating an account won’t obligate you to any further action.


Is there anything else you’d like to share with my readers?

I’d like to mention as well that we’re planning on offer ‘Opportunity Funds; – new tax-advantaged real estate investments per the Investing in Opportunity Act, an under-the-radar component of the late-2017 tax reform. I won’t go into the program at length here (perhaps the subject of a future interview!) but interested investors can learn more at our Opportunity Funds resource page.




[PoF: Thank you so much, Charles, for taking the time to answer my questions in detail. I appreciate your candor in detailing both the potential risks and benefits of these hands-off (for us, not you) commercial real estate investment opportunities.

I also appreciate the offer of a 1% yield bump for my readers on their first debt or preferred equity investments with EquityMultiple. The readers thank you, as well.]



What other questions would you have for the CEO of a crowdfunded real estate company? Have you invested with EquityMultiple or others?

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12 thoughts on “EquityMultiple: An Interview With CEO Charles Clinton”

  1. Equity Multiple is a little annoying to set up. Took weeks to verify a trust account because they claimed I uploaded a “legal document” instead of an ID and their tech department had to “sort things out.” I sent screenshots of what I uploaded (it was saved on the platform as a “pending review” item) and they finally resolved it after another week.
    And my other complaint is that you cannot use the same source of funding twice. In other words, if you invest through a trust or joint account, you cannot have the same savings account linked to fund your individual account (they require all investors to open an individual account). I’ve never had a brokerage have this random, nonsensical rule. I can use the same savings account to transfer money to my HSA or solo 401k at Fidelity, invest in different offerings at Realty Mogul, etc.

  2. Subscribe to get more great content like this, an awesome spreadsheet, and more!
  3. There are pros & cons to using tax-favored accounts – IRA, Roth IRA, 401k, QRP, etc. – for real estate investing. Those pros and cons vary from investor to investor, based on their tax & financial profile. For example…

    To what extent could you benefit from real estate losses? If you’d otherwise just be accumulating suspended passive losses, there’s not much lost to investing in real estate within as SDIRA, Solo 401k or other QRP. On the flip side, if you’d have use for passive real estate losses, you may be better off holding real estate outside of a retirement account.

    What else are you investing in? Asset Location 101 dictates that tax-favored accounts be used for YOUR most tax-disfavored holdings, which may be not be real estate.

    As with all things tax & financial, no 2 investor profiles are alike.

  4. I forgot to mention 4 of the apartments and 3 of the houses I have are owned by a SDIRA I set up in 2006. Owning them in SDIRA loses some of the tax advantage of owning real estate outside of an IRA but I did it to diversify out of the stock market and so the IRA gives good cash flow without being dependent on stock dividends that can easily be cut/eliminated. The cash goes into the LLC owned by the checkbook SDIRA and then I send the trust company a check every six months to the account and we have it set up with the trust company to send us a monthly distribution from the IRA. Right now half of our income comes from the IRA and half from the real estate owned outside of the IRA.

  5. I am 80% invested in residential real estate (both single family and multi-family) and 20% stock market and retired 19 months ago with my retirement income coming from the real estate cash flow. The huge advantage for me is the tax advantaged income due to depreciation. I have also put together 2 syndicates for buying multi-family with other physicians. I am the manager of the LLCs and distribute the quarterly checks. We have it all managed by 3rd party professional management. Can you tell me is the crowd funded investment set up to pass on the depreciation so the income is tax advantaged and do the investors get a K1 to give to the CPA like we do with the syndicates I’ve set up?

  6. Most docs should stick with REITs. The point that they are publicly traded and have volatility in their price that is correlated to the stock market is, in my opinion, without merit. To paraphrase Warren Buffett, the only people they get hurt on a roller coaster are those who try to get off in the middle. If you are the type who will sell your equity holdings after a 40 or 50% decline in value like we saw in early 2009, maybe the stock market is not the place for you to be. If you purchase a REIT because it pays a 10% dividend, don’t be surprised if that dividend is cut, but if you purchase a very conservative one, such as FRT, you should be safe. REITs can also be exciting. Some of them own cell phone towers, such as Crown Castle and American tower. One point not mentioned in this article is that dividends from REITs are taxed at your marginal tax bracket as they are not qualified dividends. One can get away from this by putting them into a qualified retirement plan such as an IRA, or better yet, a Roth IRA.
    I have dabbled in crowdfunded real estate and found it to lack transparency as well. My last position has been taken over by the crowd funded site, who says they are trying to sell it, but when I check on Zillow, it is not even listed for sale! Meanwhile, I am sitting on dead money since they are not obligated to pay me interest and they seem to be in no hurry to pay off that interest-free loan.
    Diversification? You can buy an index fund of REITs from Vanguard. The ETF ticker is VNQ and the mutual fund is VGSLX. Again, the publicly traded price will swing quite a bit, but if all you do is collect dividends every three months, that should not be a worry

    • I own far more REIT index than crowdfunded deals at this point. I do like the ability to set it and forget it.

      I own my VGSLX in Roth accounts, and I’ve looked into the possibility of using an eQRP or self-directed IRA for real estate investments. Thus far, I’ve only purchased the crowdfunded deals with cash outside of any tax-protected accounts. Some platforms allow for 1031 exchanges from one deal to another if certain criteria are met.


  7. Thank you for your post, I really appreciate all your thoughts and idea-generation! How would you compare this, with MLG Capital? Are they similar-type concepts?

    • Both offer syndicated real estate deals; the crowdfunders tend to have lower minimums to invest and there may be an additional layer of fees. That’s the best summary I can give in a couple sentences. My pal Passive Income MD has written more about MLG.


  8. I am a big fan of investing in passive real estate and do think it is another way to diversify your investment portfolio.

    The advantages of real estate that appeal to me include the fact that it is not a volatile asset such as stocks (which compensates in my mind the negative that it is a relatively illiquid investment) and there is potential to capitalize on tax breaks (depreciation is a wonderful thing and in the beginning can completely offset early returns so you are not paying taxes on your gains).

    Platforms like this appeal to me because it is as close to being as passive as possible by avoiding the headache of being a landlord (not my cup of tea).

    I am a bit concerned with how this asset will do in the future. Rising interest rates can put downward pressure on real estate. And rising interest rates tend to cause CAP rates to rise which is bad for sellers of real estate as you will get less money for your asset. There are also some classes of real estate that concern me like retail if there continues to be an “Amazonification” of this economy.

    Other real estate classes such as multifamily commercial apartments (where I have been concentrating on) I feel a bit more comfortable and think this is an “evergreen” asset class as there will always be a need for shelter. The risk here is location. You do not want to be stuck holding the bag if the city/state your apartment complex is in goes belly up and becomes a ghost town (Detroit comes to mind).

    • Interesting that you mention Detroit. There are certainly parts of town that I wouldn’t want to have anything to do with, but there are areas coming back to life, and investing in those opportunity zones can have major tax advantages.


  9. I’m not too far away from being able to do something like this. Maybe in the next six months. I’ll have to keep equity multiple in mind.

    With what happened to other real estate platforms, namely Realty Shares, it makes me wonder. Then again, because I wasn’t investing in real estate crowdfunding at the time I don’t know exactly what happened there.

    The allure of getting involved in real estate and diversifying the portfolio is very real. Thanks for the inside scoop, PoF!


    • I’ve been hoarding cash lately for a different kind of real estate — building our next home. Once that’s complete and we’ve sold our current home, I expect to have a nice chunk of change left over, and I’ll likely put some of that towards real estate, and will be looking at crowdfunded and other syndicated real estate, as I prefer to be hands-off.

      One thing that’s important to understand with RealtyShares is that investors in the real estate deals did not lose money when RS decided to wind things down. They act as a matchmaker of sorts, matching investors with suitable real estate investments. Investors in the company itself (Angel investors) did not do so well. With many dozens of crowdfunders, it’s inevitable that some will thrive while others fall to the wayside.



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