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Expert Tips for Choosing the Right Real Estate Software for Your Business

The real estate industry is growing more competitive as technology advances. Developers are releasing programs for various work tasks, from appointment setting to skip tracing, and investors worldwide are leveraging these tools. You’ll get left behind if you stick to legacy systems.

While staying updated on the latest industry developments is crucial, note that some platforms won’t mesh well with your business model. Carelessly adopting new systems will spike your overhead and tank your profit margins. In worse cases, you might get trapped in fixed, long-term contracts that yield negligible results for your business.

You must research real estate software programs before investing in them. Pinpoint which areas of your business to offload, identify what tools can help with automation, and assess how to implement these changes efficiently.

 

What Are Real Estate Software Programs?

Real estate software programs cover a broad range of systems that streamline and automate business operations. They support seamless coordination between professionals. Whether you’re facilitating the sale of a residential property or tracking the owner of a fixer-upper, you’ll find an appropriate tool.

Most real estate software tools perform the following functions:

  • Customer Relationship Management (CRM): CRM systems help manage clients by sorting their contact information, organizing requests, and sending routine reminders. You’ll find them helpful as your business grows.
  • Appointment Scheduling: Many real estate software platforms offer appointment scheduling as an add-on feature. It’s a convenient way to set up meetings. You might not notice it, but sending emails back and forth to finalize appointments wastes so much time.
  • Contract Drafting: Switch to AI-generated contract drafts instead of recycling generic samples online. Look for templates suited to your transaction, input the necessary details, and let your AI-driven CRM tool make the necessary adjustments.
  • Expense Tracking Automation: Streamline your financial processes by automating expense tracking. Instead of asking agents, brokers, and property managers to input figures manually, have them use preset calculators and trackers.
  • Lead Generation: Sophisticated, AI-driven software tools can pull qualified leads in bulk. Just make sure to narrow down your results based on your target market’s demographics; otherwise, you’ll waste time on uninterested prospects.

 

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6 Tips to Choose the Right Real Estate Software for Your Business

Going through different real estate software tools might feel overwhelming if you have minimal experience testing them. Most newbies don’t even know where to start. They end up wasting time and money trying random programs that aren’t suited to their business model.

To avoid making the same mistake, develop a custom testing strategy. You should define your business needs and goals first so that you’ll know what to look for in prospective tools. Narrow down your options instead of picking random, popular ones.

Here are six tips to help you assess which programs will maximize your real estate profits

 

1. Assess the Functions You Need

Think twice before investing in multipurpose real estate software tools that charge premium fees—you might end up paying for functions you don’t need. Instead, find platforms carrying features you can utilize. They should streamline your workflow, automate rote work, free up workdays, and eliminate common roadblocks.

Corey Donovan, President of Alta Technologies, advises real estate professionals to prioritize their business needs over market popularity. He says, “Don’t just scroll through widely used real estate software tools. You’ll find hidden gems if you filter your options based on the features, functions, and services they offer instead of their popularity.”

 

2. Test Software Programs for Usability

Choose real estate software tools with a user-friendly user interface (UI). They should have navigable, intuitive functions. You might have trouble adopting systems with a steep learning curve, especially if you work with non-tech-savvy individuals. Complex platforms often impede productivity.

When testing platforms for usability, see how long your team members take to adjust their daily workflow. Ideally, they should have most features down within a day. Look into other systems if they find the functions confusing instead of helpful.

Note: Complex platforms might be worth adopting if their long-term benefits outweigh the initial roadblocks.

 

3. Opt for Apps You Can Integrate Into Your Workflow

Invest in real estate software that you can integrate into your current system. Unless you’re rebranding or taking your company in a different direction, you shouldn’t have to overhaul your workflow for a new tool. Focus on enhancing and streamlining tasks rather than replacing protocols.

Morgan Taylor, Co-Founder of Jolly SEO, encourages real estate professionals to practice transferring data during the testing phase. He says, “Prioritize software that supports fast data migration to and from the other platforms you already use. Your team members should be able to transfer files seamlessly. Otherwise, your new system will inadvertently delay projects instead of streamlining them.”

 

4. Ensure the Platform Has Room for Scalability

Startups should invest in real estate software tools that offer long-term scalability. You need platforms that can accommodate heavier workloads, support larger data volumes, and adjust to real estate industry trends without issues. Start thinking ahead—cheap, limited tools will slow you down as your business expands.

Mark Pierce, CEO of Colorado LLC Attorney, warns professionals about freemium tools that charge overpriced individual services. He says, “Watch out for shady freemium tools that draw in new clients with super-cheap yet limited plans. Although initially cost-efficient, you’ll spend more down the road if they charge premium fees for add-on services and extra features.”

 

5. Verify the Brand’s Cybersecurity Protocols

Your real estate business carries various personally identifiable information (PII), from your agents’ employment histories to your clients’ financial details. And you’re responsible for keeping them safe. Only entrust these confidential details with reputable real estate software brands that guarantee robust, sophisticated cybersecurity methods. Verify their track record and ask about their security measures before finalizing your decision.

Volodymyr Shchegel, VP of Engineering at Clario, warns real estate professionals about the risks of data breaches. He says, “Don’t underestimate data breaches. You should go above and beyond to inspect the cybersecurity system of your real estate software program, especially if you’re using it to store PII. There’s no room for error—a single data breach could cost your business hundreds of thousands of dollars.

 

6. Compare Prices Across Different Brands

Your real estate software tool must be both cost-efficient and functional. Look for platforms carrying the features you need, compare their monthly fees, and then assess which options offer the best long-term value. Again, you should plan ahead and invest in tools you can utilize as your business expands.

 

Tip: Use preset investment calculators instead of manually typing out figures on your spreadsheet and calculator—focus on testing your prospective tools.

 

Land Better Real Estate Investments With the Right Technologies

Integrating the right software into your workflow will help your real estate business grow and function more efficiently. For instance, appointment-setting apps organize scheduled viewings, skip tracing tools track property owners, and background screening platforms weed out delinquent tenants. See which systems can address your biggest roadblocks.

Just make sure you explore all your options before wholly adopting and investing in a new platform—take advantage of free trials and freemium plans first. You’ll waste your resources if you jump at the first offer that comes your way.For seamless computations when comparing membership prices, monthly fees, and ROI projections, use the financial calculators on Physician on FIRE. They’re far more convenient than manually typing out formulas.

 

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