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We All Knew This Would Happen

It’s like you’ve seen the movie. You know how it goes.

And yet you pull the trigger, because you’re afraid of missing out, or you think this time is different, or because you think you’re smart enough to avoid the potholes on the road seemingly everyone else has traveled before you.

It might even go well for a while.

But then, almost inevitably, splat! The thing that happened to everyone else happened to you, despite your smarts, despite not wanting to miss out.

It does beg the question, why do sometimes we do things we do, even when we know they’re likely to end badly?

This post from Nick Maggiulli, originally published on Of Dollars And Data, tackles that very reality.



One of the most expensive dining experiences you can have in New York City is at Masa. An upscale sushi restaurant located in Midtown Manhattan, Masa offers an omakase tasting that starts at $750 per person, not including drinks or tax. If you decide to upgrade your tasting so that you are served at Masa’s sushi counter by one of their highly skilled chefs, the price rises to $950 a person.

So, assuming you brought your own bottle of wine and paid the $200 corkage fee to save money, a dinner for two at Masa would cost you around $2,300, including tax and gratuity [($950 * 2 + $200) * 1.08875 ~ $2,300].

I’ve been thinking about this hypothetical dinner at Masa a lot lately. Not because I would ever pay this amount of money for a meal, but because I recently lost $500 more than the price of this meal after buying some altcoins that collapsed in price earlier this year. I know. It’s embarrassing. After all, how could I, a die-hard index investor, lose $2,800 on random internet money? One word—greed.


Late last year a friend of mine who had made 10x in crypto in 2021 tweeted about what coins he was recommending for 2022. Having no exposure to the space, I saw his tweet and thought it was about time for me to get involved. So, I took less than 1% of my net worth and let it ride on a few of these coins. After all, what’s the worst that could happen? Well…I found out.

Almost immediately after I bought the altcoins in early January, the market started to unravel. Within a few weeks, my altcoin portfolio was cut in half and there seemed to be no end in sight. Down another 5%. Then another 10%. Then another 5%. It was getting ridiculous. To stop the bleeding, I exited my positions in late February. When all was said and done, I had lost 70% in less than 6 weeks.

But the ironic part of my altcoin experiment was that I knew it was a bad idea, and yet I did it anyways. In fact, I had written about why the crypto market was overhyped back in November 2021. I had written about how things had gotten a little too far ahead of themselves. I had written about why this was so similar to the DotCom bubble.

In retrospect, my call was pretty accurate. One week after I published that post, Bitcoin peaked at $68,000 and it hasn’t been near there since. Nevertheless, I quickly forgot my own advice. I forgot why I don’t buy individual securities like altcoins. I forgot why I became an indexer in the first place.

Looking back now it seems so obvious that valuations of speculative cryptocurrencies and high-growth tech stocks would collapse. The prices made no sense and we all knew they made no sense. But in the moment, it’s hard to imagine how everything could come undone. It’s hard to imagine when everyone would wake up. The thing is, they always do.

Consider what happened to ARKK over the past year. The high-flying fund of the tech world has now underperformed the NASDAQ-100 since its inception:


With rising interest rates and skittish investors, the “disruptive innovators” of the future aren’t looking so disruptive. More importantly, the fund’s underperformance has been disastrous to those in the fund. As Jeffrey Ptak recently tweeted:

But this is what makes $ARKK a unicorn: Assets *poured* in during the run-up and, remarkably, have largely stayed put since then, despite the brutal selloff. Take the two together, and it is maybe the biggest, fastest destruction of shareholder capital in fund history.

Yes, this is an unfortunate result for ARKK investors, but is it really that surprising? After all, I’ve been hearing FinTwit call out Cathie Wood and ARKK for a while now. Drew Dickson wrote a scathing critique of the fund in February 2021, just a few weeks after ARKK’s peak, that says it all:

Eventually, everyone figured out that Galileo was right. Eventually, everyone will figure out that Cathie Wood isn’t. And it won’t take as long either.


Drew’s intuition was spot on. Within a year people had figured it out.

But ARKK is just the tip of the “we all knew this would happen” iceberg. If we expand our investment universe to include crypto and NFTs, it’s much easier to find examples of obvious froth. For example, consider Jack Dorsey’s first ever tweet, which originally sold as an NFT for $2.9 million, but now can’t fetch bids anywhere near that price.

Is this outcome shocking to you? I’m not surprised in the slightest. We will see more of this before we see less. As Josh Brown recently wrote:

They’re going to stop treating their savings like a video game. Survival and bill-paying tends to take precedence over buying and displaying digital trinkets for the approval of strangers

Why do people do these crazy things even when they know better?

I’ve been asking myself that question ever since I sold my dreaded altcoins a few months ago. And I don’t have a great answer. Maybe it’s greed. Maybe it’s the thrill of the game. Maybe it’s a drive toward self-destruction. I don’t know.



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But what about me? Did I learn anything from my altcoin experiment?

Yes. The next time I want to do something speculative with my money, I’ll just go to Masa instead.

Thank you for reading.


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4 thoughts on “We All Knew This Would Happen”

  1. Personally I think cryptocurrency is a worthless scam but if you wanted to gamble might as well keep it for a few years rather than selling. After all if you invested <1% of your net worth and were down 70% might as well keep it as you’re only getting 0.3% of your net worth back if you sell after 6 weeks. These are highly volatile and next year could be back up 10x.

  2. Subscribe to get more great content like this, an awesome spreadsheet, and more!
  3. I’ve been Masa and it’s a once in a lifetime experience. I’d suggest if you want Masa food for about 1/2 the price consider bar Masa which has the same food with out the full out omakase experience of Masa.

  4. Bitcoin at this point is full of…

    1. Diehard fans and believers
    2. A means to exchange money for some kind of illegal activity
    3. Speculation trading
    4. Miners holding on to their assets

    Until crypto is regulated hard core, it will find a way to exchange hands for one of the reasons above. I still mine bitcoin, and that is the only crypto that I have, but I just don’t see a future for pretty much all the crypto out there. It’s too energy intense, transaction costs are too high, and although the blockchain sounds cool in theory, having everyone be able to see exactly where I’m spending every crypto I have just feels a little weird.

    Crypto will go on for much longer until regulation kills it. The obvious frauds will fizzle out as the easily fooled will eventually learn their lesson. The coffeezilla youtube videos sure are fun to watch though.

  5. There is a part of your analysis that is missing.

    Just like there are bulls whom proclaim “to the moon”, there are always bears that warn Bitcoin, or for that matter Tesla, is in a speculative bubble.

    Both are sometimes right and sometimes wrong.

    But if the Bears were sure they could make fortunes shorting bitcoin ( it’s a little more complicated than stocks) or Tesla; they can even use options to step up the risk and make 10x their money if a stock drops by even 20 percent.

    They don’t, typically, because they aren’t sure enough it’s a bubble, any more than you are sure it isn’t.

    It’s the worlds largest casino, but in general, the investor has the advantages of the house. But even casinos spend time in the red.


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